Introducing Quantavist

TL;DR

We're building the next generation of visitor operation tools and analytics systems for attractions, museums, multi-location gyms, and retail environments. Quantavist's three-tiered system will collect, leverage, and act upon visitor data at scale, enabling decision-making like never before. Our mission is to empower businesses to make data-driven decisions that drive operational efficiency, enhance visitor experience, and maximise revenue. We've developed an early prototype and are excited to invite beta testers to join our journey and help shape the Quantavist platform.

The problem

Understanding visitor movement in high-footfall locations is difficult. While web analytics solutions provide comprehensive and actionable data for online experiences, comprehending human movement in physical spaces presents an entirely different challenge. Although collecting and analysing footfall data, turnstile counts and payment records tells a slice of the story, these metrics only track final outcomes and often miss vital nuances of human interaction. Without real-time, relevant and actionable insights, businesses cannot reach their full potential and can face operational inefficiencies, suboptimal visitor experiences and missed revenue opportunities.

Enter Quantavist

We're building the next generation of visitor operation tools and analytics systems that collect, leverage, and act upon visitor data at scale, enabling decision-making like never before. Our solution consists of three layers: (1) data capture, (2) data synthesis and analysis, and (3) Quantavist Intelligence.

1. Data capture: We’ve developed a cost-efficient hardware sensor system that securely and anonymously collects data to track visitor occupancy, dwell time, heat mapping and movement trends. We’re also developing further collection methods to integrate even more data sources to give the most holistic picture, such as incorporating age and gender data.
2. Data synthesis and analytics: Our bespoke software and dashboards ingest data from venues and other sources for real-time and retrospective analysis – more on this later.
3. Quantavist Intelligence: The intelligence layer studies the collated data to identify past trends and as they occur in real time. Quantavist intelligence will be the subject matter expert on your venue(s) and will be able to recommend operational and commercial improvements that move the needle.

Embedding these layers into a tightly integrated ecosystem, the Quantavist platform will empower the decisions of operations and business development teams that were not previously possible.

Use cases for Quantavist

We envision Quantavist becoming a vital operating system for large locations, such as indoor and outdoor attractions, museums, multi-location gyms, and select retail environments, with operations and business development teams. At this stage in our development, we’re ready to support businesses with these use cases:

Staff deployment: Quantavist will enable teams to optimise workforce allocation based on real-time and historical visitor data. Using historical data, teams can more thoughtfully plan staff rotations to guide them to an optimal balance between labour costs and service quality. Empowered with real-time data, managers will be able to use Quantavist to react to changes in visitor movement, such as sudden and large influxes to certain areas, as they occur and before they become an issue.

Space optimisation: With Quantavist Campaigns, decision-makers will be able to measure changes and improvements. For example, the impact of adjustments such as improved signage, retail or exhibit positioning and queue management, on visitor flows will be identifiable, unlocking the ability to incrementally improve visitor experience. Quantavist will intelligently analyse trends to isolate the impact of changes.

Before costly changes are made, Quantavist will enable changes to be adopted and measured incrementally to evaluate performance and see customer reactions before further financial commitments are made. Similar to how marketing teams assess online ads through cost per click, we’ll translate this analysis to the real world by measuring changes in metrics like average daily occupancy and dwell time in specific areas.

We believe our Quantavist ecosystem can be transformative for multiple teams within businesses far beyond these use cases and our roadmap gives a flavour of this. We’re excited to hear from industry professionals within operations and business development to learn about other use cases where this technology could make an impact.

The data collection layer is at the core of the Quantavist solution. Our proprietary sensor system captures anonymous mobile device signals. While collecting data at scale, the platform ensures anonymity, encrypting movement data at the source to not only comply with but also exceed stringent data and privacy protection standards.

Augmenting this, our machine-learning algorithms analyse Wi-Fi and Bluetooth signals to accurately determine person count, dwell time and movement patterns within a venue. More detailed information on our sensors, data-collection methods and how we achieve high accuracy will be available in our upcoming resources.

We’re also developing other data-collection methods to understand trends in demographics such as age and gender.

Shortly available in beta phase, we're rolling out the Quantavist web application to integrate and present venue data collected from the sensor hardware.

We've worked relentlessly to craft the most intuitive experience possible to give users the best understanding of visitor movement. The dashboards separate visuals and widgets into two key views: real-time, and retrospective. Real-time view presents a play-by-play analysis and bird’s-eye perspective of the entire venue, enabling swift responses to emerging events before they become an issue. Our retrospective view unlocks the power of historical analysis, enabling the comparison of statistics over time between multiple zones.

We understand that businesses often have many applications and sources of data across many different systems, some of which could be enriched with visitor analytics. This is why we’re also designing an API for businesses that can take advantage of visitor data in their other applications.

Beta-testing process

We invite you to participate in this exciting phase of our development by becoming a beta testing partner. By joining us, you will have the unique opportunity to be among the first to experience our product and have insight into visitor movement data within your spaces. During the testing phase, we will install our proprietary sensors in an agreed section of your business premises and conduct manual people counts for calibration. As one of our testing partners, you will gain early access to our software and help provide direction on the Quantavist ecosystem and its features.

We believe this collaboration will not only benefit operations and business development teams but also provide valuable insights to your entire organisation and transform your visitor experience.

Our founding story

Quantavist was founded by Cameron, Oscar and Jordan. We’ve been close friends since childhood and our partnership unites a blend of technical, development and project management skills working for innovative Inc. 5000 start-ups, producing and managing multimedia projects in the Middle East, and offering on-site technical contracting for government Antarctic expeditions.

We were fortunate enough to recently travel together to some much-loved UK attractions. While visiting these locations, we noticed unfortunate patterns that left us disappointed by common issues such as food queues, overcrowding and dirty or unkept facilities. These issues soured our overall experience.

After connecting with and engaging industry leaders, we discovered that operations teams in these types of locations often lacked the data they needed to make important decisions to improve the visitor experience. For instance, attraction and retail operations and analytics teams could not clearly visualise human interactions and movements through their sites. This lack of data made it difficult for them to identify and address specific zone and time-based issues and became a significant obstacle to implementing effective solutions and improvements.

As a result, we started shaping our initial ideas that led us to build Quantavist. We aimed to support high-footfall attractions and venues by tackling these inefficiencies head-on. Since then, we have discovered that the real value of this technology lies in its ability to also empower commercial and development teams to understand trends and drive continual improvements to enhance visitor experience, boost operational efficiency and maximise revenue.

Join us in shaping the future of Quantavist

If you would like more information about our beta-testing partnership, have suggestions/questions on further use cases or anything else, please reach out to us at [email protected]

Alternatively, if you are interested in becoming a beta-testing partner, please fill out our interest form.